Abstract: Pervasive business intelligence (BI) is the ability to deliver integrated right-time information to all users – including managers at all levels, front-line and back-office employees, suppliers, customers, and business partners. It provides an enterprise with the necessary visibility, insight, and facts to make smarter decisions in all processes at all times. In most companies, this means leveraging the existing BI infrastructure by providing decision services to multiple managerial and operational business processes.
The pervasive BI architecture illustrates both transactional services (i.e., Online Transaction Processing, OLTP) and decision-making services as peers in the existing infrastructure. Enterprise users may access the IT infrastructure via internal and external Web portals, enterprise and Web applications, POS terminals, self-service kiosks, hand-held devices, and interactive voice response servers.
Transaction services are applications that provide the enterprise bookkeeping function. This is where we find traditional call center automation (operational customer relationship management, CRM), enterprise resource planning (ERP), supply chain management (SCM), and legacy applications.
Data integration services bridge multiple domains, providing both continuous streams of information, as well as batch file data acquisition. Acquiring changed data from the transactional repositories; the data integration services extract, discover, cleanse, transform, and deliver data to multiple subscribers.
Decision repositories are the enterprise data warehouses, data marts, and operational data stores. They ingest and persist the results of data integration services and provide high-speed access to a wide variety of data content.
Decision services are used to analyze facts, patterns, and relationships in enterprise data repositories and deliver relevant information. This part of the architecture focuses on BI and applications accessing the data warehouse. This includes reporting, data mining, dashboarding, tactical applications, operational applications, and strategic applications, such as market segmentation, risk analysis, category management, profitability analysis, user satisfaction analysis, financial planning, and business performance management.
Enterprise application integration is largely achieved using an Enterprise Service Bus (ESB), messaging middleware, J2EE and .NET developer tools, and service-oriented architecture (SOA). Included here are numerous middleware services, such as adapters, transforms, agents, publish and subscribe, and information routing.
Business process automation is a collection of capabilities to oversee and orchestrate processes. This includes Business Process Management (BPM), Business Activity Monitoring (BAM), and Business Rules Engines (BRE). These systems manage SOA workflow, detect events, send alerts and alarms, and allow business users to dynamically change business rules in real time.

Brief Biography of the Speaker:
Zeljko Panian is full professor of business informatics at The Faculty of Economics and Business, University of Zagreb, Croatia. He received his master degree in 1978 and Ph. D. in 1981 at the University of Zagreb. His scientific interests are primarily focused on Enterprise Information Systems, e-Business and Business Intelligence.
He wrote 32 books and more than 150 scientific and professional papers, and lectured as a visiting professor at the People’s University of China at Beijing, Florida State University in Tellahassee (USA), University of Maribor (Slovenia) and University of Sarajevo and Mostar (Bosnia and Herzegovina), as well as nearly all universities in Croatia.
For several times, he delivered invited, keynote and plenary speeches at WSEAS and other international conferences and symposiums.