Abstract: A company is competitive on a certain market when it succeeds to reach, up to an acceptable level, some economic indicators: turnover, profit, market share comparable or superior to that of other competing companies acting on the same market. Many approaches to the problem of competitiveness show that, today, competitiveness is defined by the economic factors and indicators and is more a suggested/induced notion than a numerically evaluated one. The approaches are of economic and managerial nature, while the relationship with the technical aspects of competitiveness is less noticeable.
At this point there is no algorithm to evaluate the technical and economic competitiveness, moreover, the technical factors are not considered, although consumption and costs incurred by the manufacturing processes are generated by technical actions. In this context, the notion of competitiveness gains new valences, including factors and policies that determine the ability of the enterprise to get a favorable place on the market, to maintain that place and to continuously improve its position. Only in this way the competitiveness fully and synthetically characterizes the enterprise viability.
In this lecture, competitiveness will be understood as the capacity (potential) to provide performance (compared with other similar elements), in a very punctual way, within a concrete microeconomic context and at a certain time. Moreover, according to a metric of competitiveness (considered as an essential performance indicator) it will be assessed the extent to which the company achieves the purpose for which it has been created. Therefore, this lecture aims at making an algorithm for numerical on-line assessment of the technical-economic competitiveness.
A case study referring to the assessment algorithm is presented, showing the use of the algorithm in the on-line management of the manufacturing system to obtain maximum competitiveness.

Brief Biography of the Speaker:
Daniela Ghelase graduated from the "Politehnica" University of Bucharest in 1985 (the Faculty of Machine Manufacturing).
In 2002, she got her PhD in Industrial Engineering at "Dunarea de Jos" University of Galati.
Her research fields include: flexible systems manufacturing, numerical simulation of manufacturing processes and surfaces generation, optimal computer-aided design of gear-sets, quality assurance and management.
Dr. Ghelase is Associate Professor at the Faculty of Engineering Braila, "Dunarea de Jos" University of Galati. She published, as author or co-author, over 80 articles in journals and in proceedings of international conferences (Hungary, Italy, Hong Kong, Spain, Portugal, Poland, South Africa, Ukraine, Bulgaria, Moldavia, USA).
Daniela Ghelase wrote 5 books in her research field. In 2005 she was visiting professor at The City University of Hong Kong.
She is a member of the following professional and scientific associations: IFAC – International Federation of Automatic Control, SAAM - South African for Theoretical and Applied Mechanics, ARoTMM - Romanian Association for Theory of Machines and Mechanisms, ACM-V - Multidisciplinary Research Association of the West Zone.
Dr. Daniela Ghelase is an Expert of Romanian National University Research Council – CNCSIS.