Abstract: A new multi-attribute intelligent grey target decision model is put forward in this paper. Four kind uniform effect measures of the effect measure for benefit type objective, the effect measure for cost type objective, the lower effect measure for moderate type, and the upper effect measure for moderate type have been formed in view of different decision objective of benefit type, cost type, and moderate type which with a pleased field. Accordingly, the decision objectives which with different meaning, different dimension, and/or different nature can be transferred to uniform effect measure. So, the matrix of synthetic effect measures can be obtained easily. The critical value of grey target is designed as the dividing point of positive and negative, that is the zero point. It with very clear physical meaning. And the two cases of hit the bull’s eye or not of the objective effect value are fully considered. The distinguishing rate between synthetic effect measures are improved greatly.

Brief Biography of the Speaker:
Professor Sifeng Liu received his bachelor’s degree in mathematics from Henan University, China, in 1981, his MS in economics and his PhD in systems engineering from Huazhong University of Science and Technology, China, in 1986 and 1998, respectively. He has been to Slippery Rock University in Slippery Rock, Pennsylvania and Sydney University in Sydney, Australia as a visiting professor. At present, Professor Liu is the Director of the Institute for Grey Systems Studies and the dean of the College of Economics and Management of Nanjing University of Aeronautics and Astronautics(NUAA); he is also a distinguished professor and guide for doctoral students in management science and systems engineering disciplines.
Dr. Liu’s main research activities are in grey systems theory and regional technical innovation management. He has directed more than 50 projects at national, provincial or ministerial levels, has participated in international cooperation projects, and has published over 200 research papers and 18 monographs and edited volumes published by famous publishers, such as Springer, Taylor and Francis, and Science Press. He is currently a co- editor of the book series "Systems Evaluation, Prediction and Decision-Making," published by CRC Press, an imprint of Taylor and Francis.
Dr. Liu is a member of the evaluation committee of Natural Science Foundation of China(NSFC), a member of the standing committee for teaching guide in management science and engineering of the Ministry of Education, China. He also serves as an expert on soft science at the Ministry of Science and Technology, China. Professor Liu currently serves as the chair of the Technical Committee of the IEEE SMC on Grey Systems, the president of Grey Systems Society of China(GSSC), a vice president of Chinese Society for Optimization, Overall Planning and Economic Mathematics(CSOOPEM), a vice chair of Beijing Chapter Of IEEE SMC, a vice chair of Nanjing Chapter Of IEEE SMC, a vice president of Econometrics and Management Science Society of Jiangsu Province(EMSSJS) and a vice president of Systems Engineering Society of Jiangsu Province(SESJS), a member of the Nanjing Decision Consultancy Committee. He serves as a member of the editorial board of over 10 professional journals, including "The Journal of Grey System (UK)," "Scientific Inquiry (USA)", "Journal of Grey System (Taiwan)", "Chinese Journal of Management Science", "Systems Theory and Applications", "Science & Technology Progress and Policy","Systems Science and Comprehensive Studies in Agriculture", and "the Journal of Nanjing University of Aeronautics and Astronautics".
Dr. Liu has won several accolades such as the "National Excellent Teacher" in 1995, "Excellent Expert of Henan Province" in 1998, "Excellent Science and Technology Staff in Jiangsu Province" in 2002 ,"Expert Enjoying Government’s Special Allowance" in 2000, "National Expert with Prominent Contribution" in 1998, and "Outstanding Managerial Personnel of China " in 2005.