Plenary
Lecture
The Evolution of Business Intelligence: From Historical
Data Mining to Mobile and Location-based Intelligence
Prof. Zeljko Panian
Faculty of Economics and Business
University of Zagreb
Croatia
E-mail:
zpanian@efzg.hr
Abstract: Business Intelligence (BI) is today seen
as a basis for intelligent business and enterprise
systems development and design. But, from the time of
its birth in late eighties until nowadays business
intelligence has passed a long way. The primary interest
of scientists in this field was knowledge discovery and
the premier professional body is the Association for
Computing Machinery's Special Interest Group on
Knowledge Discovery and Data Mining (SIGKDD). Although
the first efforts of scientists were originally oriented
towards general knowledge discovery principles and
methods soon it became obvious that application of these
principles and methods in business environment is
perhaps the most promising development perspective. The
strong impetus for further research came from Howard
Dresner who proposed "Business Intelligence" as an
umbrella term to describe concepts and methods to
improve business decision making by using fact- and
knowledge-based support systems.
From that time Business Intelligence rapidly evolved
through several stages depending on technology used.
Improvements in subsequent phases do not derogate those
of previous ones but rather complement them, so that BI
becomes more and more complex.
At the very beginning, historical data mining methods
and tools were used for strategic managerial reporting
purposes. The second evolutionary stage is characterized
by On-Line Analytic Processing (OLAP) technologies and
dimensional analysis of data stored in data warehouses
and data marts. In the third stage Balanced Scorecard
methodology is used as a means of Business Intelligence
creation. With the emergence and growing popularity of
e-Business and other Internet applications and services
Web analytics and Web mining as a form of BI began to
attract the wide professional attention. The fifth
development stage focuses on ad hoc queries and analyses
enabled by appropriate real-time technologies applied to
generate BI. The sixth stage started when usage of
Business Dashboard technology became a core component of
alerting and alarming systems in business
decision-making supported by BI. Finally, nowadays we
are witnessing the era of mobile and location-based
Business Intelligence founded on appropriate mobile and
location-aware technologies.
As far as it can be seen from today’s perspective, the
further development in the near future can be expected
in the field on unstructured content and so-called big
data analysis as a form of sophisticated Business
Intelligence.
Brief Biography of the Speaker:
Zeljko Panian is
full professor of business informatics at The Faculty of
Economics and Business, University of Zagreb, Croatia.
He received his master degree in 1978 and Ph. D. in 1981
at the University of Zagreb. His scientific interests
are primarily focused on Enterprise Information Systems,
e-Business and Business Intelligence.
He wrote 33 books and more than 180 scientific and
professional papers, and lectured as a visiting
professor at the People’s University of China at
Beijing, Florida State University in Tellahassee (USA),
University of Maribor (Slovenia) and University of
Sarajevo and Mostar (Bosnia and Herzegovina), as well as
nearly all universities in Croatia.
For several times, he delivered invited, keynote and
plenary speeches at WSEAS and other international
conferences and symposiums.
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